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Player experience
Personalization
A personalization layer that uses Player360 affinities, recency, context and exposure history to rank games, sports content, offers and onsite modules for each player.
Production
147 / PRODUCT09
Capabilities
Built for operator workflows.
01
Game and provider affinity
02
Sport, league and event affinity
03
Personalized lobby and content blocks
04
Recommendation exposure and conversion tracking
05
Cross-sell between casino and sportsbook
What it gives the operator
Relevant discoveryPersonalized lobbyBetter cross-sellRecommendation analytics